designersunited.gr

We celebrate the beauty of speed and design the Volvo V60 art car. The Volvo V60 T5 was transformed into an artwork in order to raise public awareness in Greece for Volvo Ocean Race 2011-2012, the world’s greatest sailing adventure. Designers United were commissioned by Volvo Ocean Race to develop the 2011-2012 race identity. Embracing a unique freedom to work outside marine cliches, the redesigned graphic system implies a celebration of speed & danger. The abstract form of the water splash becomes the significant element of the graphic environment, representing the dynamics of all elements involved in the race (water, wind, weather conditions) and implying the notion of human interaction with technology and nature for a greater cause (www.volvooceanrace.com). Utilizing the same formalistic principals and design elements of the Volvo Ocean Race 2011-2012, we explore the relationship between space and surface and present an optical acceleration for the V60 T5 model. “Our intention was to create a strong & mobilising effect for Volvo Ocean Race 2011-2012 in Greece, by following a creative and innovative approach. The proposal from Designers United was just perfect. Inspiration was taken from the race and sailing, and embodied in the Volvo V60, the most dynamic Volvo ever built” said Volvo Car Hellas Managing Director Yiannis Petoulis.