Research and design of the global TV graphics package for Volvo Ocean Race 2011-2012. As part of the visual identity, we created a graphic system for television broadcasting which contained the following elements: watermark, live tag, simple & complex devices, lower 1/3 graphic with timer with sponsor callout, on board camera and audio caption and screen overlay graphics such as final & interim standings table and full points table, textual baseline, skipper & team profile and weather panel. Television coverage of ocean racing drama delivered a cumulative audience of over a billion in the 2008-2009 edition. For the Volvo Ocean Race experience visit volvooceanrace.com or the Volvo Ocean Race YouTube channel. Development by Virtual Eye. Images ©Volvo Ocean Race.
Posts Tagged ‘Branding’
Volvo Ocean Race 2011-2012 TV graphics
Thursday, January 19th, 20125 Olive Oil
Thursday, January 5th, 2012Brand identity and packaging design for a new premium quality series of Greek extra virgin olive oil. 5 stands for quintessence in olive oil.
Olympic Air Summer 2009
Thursday, December 3rd, 2009Olympic Airways brand repositioning proposal. Our design process, engages original typeface design, symbol recreation and color reevaluation. (Image 1: Initial Olympic Airways logo.)